Website Structure: Siloing vs. Pyramid

Whitney Stewart


When it comes to creating a successful website that engages users and drives conversions, finding the right site structure is paramount. As a proficient SEO and high-end copywriter, we understand the importance of well-structured content that can outrank other websites in Google search results. In this article, we will delve into the two popular website structuring methods: SEO siloing and pyramid styling. We will explore their key features, strengths, and limitations, helping you determine the best strategy for your website to achieve higher rankings and enhanced user engagement.

Siloing: What Is It and How It Works

Siloing involves organizing isolated topics and content that are linked together very specifically. The primary goal of siloing is to create a clear and intuitive site architecture that ensures the content is relevant to the user's search intent. There are two ways to implement siloing: Physical SEO Silo Structure and Virtual SEO Silo Structure.

Physical SEO Silo Structure

Physical siloing entails creating different silos for various categories of content and linking them through the main navigation menu. This approach ensures that the content remains organized and easily accessible for both users and search engines. Each silo represents a distinct theme, and the higher-level pages within the silos tend to rank better, significantly improving website authority and user engagement.

Virtual SEO Silo Structure

Virtual siloing involves creating groups of related content through an internal link structure. In this method, pages within a silo link to each other, and the silo structures have minimal links to pages that are not within the silo. This internal linking strategy enhances the thematic focus of each silo, aiding search engines in understanding the relationships between pages and improving overall search engine optimization (SEO) efforts.

Benefits of SEO Silo Structure

The benefits of implementing siloing in your website structure are substantial:

Enhanced SEO

Siloing helps search engines understand the structure and hierarchy of your website. By organizing content into distinct silos, you create a clear thematic focus for each section. This improves keyword targeting, relevance, and overall SEO efforts, leading to better rankings in search results.

Improved User Experience

Siloing enhances the user experience by making it easier for visitors to navigate your website and find relevant information. Users can quickly locate the content they are interested in, reducing confusion and frustration. The improved user experience can lead to longer visit durations, increased engagement, and ultimately, higher conversion rates.

Targeted Keyword Optimization

Each silo can be optimized for specific keywords or topics related to its theme. By focusing on relevant keywords within each silo, you can improve the visibility of your website in search engine results for specific search queries. This targeted approach can increase organic traffic and attract more qualified visitors.

Internal Linking

Siloing facilitates effective internal linking, which is crucial for both SEO and user experience. By linking related content within the same silo, you create a logical and hierarchical structure. Internal links provide search engines with clear pathways to discover and index your content, thereby improving its overall visibility.

Authority and Expertise

Siloing allows you to establish your website as an authority on specific topics. By organizing content around themes and providing in-depth information within each silo, you demonstrate expertise in those areas. This can help build trust with users and increase your website's credibility in the eyes of search engines.

Easier Website Management

Siloing simplifies website management and content organization. With a clear structure in place, it becomes easier to add, update, and maintain content within each silo. This streamlines the website management process and makes it more efficient, especially for larger websites with a substantial amount of content.

Lower Bounce Rate

Siloing can help reduce the bounce rate, which is the percentage of visitors who leave a website after viewing only one page. By providing a clear structure and relevant content within each silo landing page, you increase the chances of visitors exploring other important pages within the same silo, reducing bounce rates and improving engagement metrics.

Pyramid Styling: What Is It and How It Works

While siloing is a popular strategy, pyramid styling presents another effective way to organize content and is gaining popularity among website owners and experts.

Pyramid styling involves creating a hub page or a central page that acts as a one-stop-shop for all content related to a particular topic. This hub page then links various sub-pages or subcategories, providing more specific information on the main topic.

Benefits of Pyramid Styling Site Structure

The Pyramid Styling Site structure offers a range of benefits that contribute to a seamless user experience and improved SEO.

Clear Hierarchy and Organization

The pyramid structure provides a clear hierarchy, with distinct top-level, sub-level, and further sub-level pages. This allows visitors to navigate the website more easily and locate the information they seek quickly, improving the user experience.

Improved Search Engine Visibility

Search engines appreciate well-organized websites with a clear hierarchy, as it helps them understand the relationships between supporting content pages and the overall thematic focus of the site. This can lead to better rankings in search results, driving more organic traffic to the website.

Targeted Keyword Optimization

Each level of the pyramid can be optimized for specific target keywords or themes, allowing for better keyword relevance and visibility in search engine rankings. By aligning content with relevant search queries, the website has a higher chance of attracting qualified traffic and increasing conversions.

Simplified Navigation

The pyramid structure makes navigation more straightforward for users. Visitors can find a page about the main topic and then navigate to sub-pages or subcategories that interest them without having to navigate through a complex hierarchy of pages.

Siloing vs. Pyramid Styling: Choosing the Better Approach

Both siloing and pyramid styling are effective strategies for creating an effective website structure. The choice between the two depends on various factors, including the nature of your website, content volume, and overall goals.


Siloing may be more suitable for larger websites with a significant amount of content and a strong emphasis on targeted keyword optimization. It can be beneficial for websites that prioritize a clear hierarchy, user experience, and ease of navigation.

Pyramid Styling

On the other hand, pyramid styling is beneficial for websites that want to focus on clear hierarchy, simplified navigation, and a one-stop-shop approach for specific topics. It is particularly useful for websites with a moderate amount of content and a desire to provide targeted information for each topic.

Ultimately, it's essential to consider your specific needs and objectives when deciding which approach is better suited for your website. Some websites may even benefit from combining elements of both techniques to create a customized and effective site structure.

Best Practices for Implementing an Effective Website Structure

Creating an effective website structure requires careful planning and execution. Here are some best practices to follow when implementing siloing or pyramid styling:


  • Determine the main topics and subtopics of your website.
  • Create a hierarchy of pages that links them together.
  • Link pages within each silo to each other as much as possible.
  • Use category pages to group related pages together.

Pyramid Styling:

  • Create a hub page that links to pages within a specific category.
  • Group pages together under categories that relate to the hub page.

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