GA Mastery: Manage Permissions for Data

Whitney Stewart

In this comprehensive guide, we will walk you through the process of assigning management permissions in Google Analytics. Properly sharing access to your Google Analytics account is crucial for tracking and evaluating the effectiveness of your online marketing efforts. We'll provide step-by-step instructions to ensure seamless collaboration with your team or marketing agencies.

The Importance of Google Analytics

Google Analytics is a powerful and indispensable free tool used by webmasters to monitor website traffic, evaluate performance, and gain valuable insights into user behavior. Whether you're a business owner, marketer, or digital agency, harnessing the power of Google Analytics is essential for making data-driven decisions and optimizing your online presence.

Understanding Management Permissions in Google Analytics

Before we delve into the steps of assigning management permissions, let's grasp the different levels of access available in Google Analytics:

Account Level Access

Account Level access grants users access to all properties within the Google Analytics account. A property typically represents a website being tracked. Providing Account Level access means the user will have visibility into all website data and performance metrics.

Property Level Access

Property Level access allows users to view data for individual websites (properties) and all the associated views within each website. This level of access is suitable when you want to grant access to specific properties without exposing other websites' data.

View Level Access

View Level access provides users with access to a specific view of a particular website. It's the most limited access level and is appropriate when you want to share data for a specific segment or view without giving access to other views or properties.

How to Assign Management Permissions in Google Analytics

Now, let's get to the heart of the matter and walk you through the process of assigning management permissions in Google Analytics:

Step 1: Access the Google Analytics Admin Tab

  • Log in to your Google Analytics account and navigate to the "Admin" area located in the lower left sidebar.

Step 2: Select the Appropriate "User Management" Tab

  • Depending on the level of access you want to provide, choose either "Account," "Property," or "View" under the "User Management" tab.

Step 3: Determine the Management Level

  • Enter the email address of the person or agency you wish to grant access to.
  • Choose the appropriate management level for the user:
  • Manage Users: Allows users to add and remove other users.
  • Edit: Enables users to create goals, filters, configure dashboards, and perform most tasks except adding or removing users.
  • Collaborate: Allows users to create personal assets like reporting dashboards and annotate the graphic timeline but not create or edit filters or goals.
  • Read and Analyze: Provides read-only access, allowing users to view data without making any changes.

Step 4: Grant Access and Notify the User (Optional)

  • Click "Add" to grant the selected user access to your Google Analytics account.
  • Optionally, check the "Notify this user by email" box to send an email notification about the granted access.


Mastering Google Analytics and effectively assigning management permissions are vital for seamless collaboration and data sharing. By following the steps outlined in this guide, you can ensure that your team or marketing agencies have the right level of access to make data-driven decisions and optimize your online marketing efforts. Properly configured Google Analytics access empowers you to unlock valuable insights, improve website performance, and drive business growth. Implement these expert tips, and you'll be on your way to outranking your competitors on Google search results and leveraging Google Analytics to its full potential.

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