Hashtag Research, How and Why?

Whitney Stewart

Are you looking to increase the reach of your social media posts? One effective way to do this is by using relevant hashtags. In this blog post, we will walk you through the steps of how to research and use hashtags to maximize the reach of your content.

To get started, you will need to research which hashtags are being used within your niche. There are a few different ways you can do this, but one of the most effective methods is to search for hashtags on the platforms you use.

Here's how to do it:

1. Choose a platform to start with, such as TikTok, Instagram, or Twitter.

2. Type in a word that is relevant to your niche into the search bar, and then filter the results by tags.

3. You will get a list of similar hashtags to the one you typed in, along with how many videos or posts are currently using that hashtag.

4. Look for both broad industry terms and more specific, less frequently used hashtags. For example, if you use the hashtag #marketing, you will see that it has 13 billion uses. While this is a broad industry term that describes your content well, it is also very oversaturated. To increase the reach of your content, consider using a combination of both broad industry hashtags and more specific, less frequently used hashtags such as #socialmediamarketing or #digitalmarketingtips.

5. Write down all the hashtags you could use on the next page, but keep in mind that you will only use a certain number of hashtags per post. For example, you might use 1-2 broad industry hashtags, 2-3 niche-specific hashtags, 3-5 very specific hashtags, and 1-2 trending hashtags (for TikTok).

By using a combination of relevant hashtags, you can increase the reach of your social media posts and attract more potential followers to your content. So give it a try and see how it can benefit your social media strategy!

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